Alonaw Business School

  Executive Summary Corporate Bitcoin adoption has reached a watershed moment. Public companies now collectively hold over 1 million BTC, representing 5.1% of Bitcoin's total supply. This milestone signals a fundamental shift in institutional treasury management and presents critical insights for Philippine businesses considering digital asset strategies. Key Market Developments The Numbers Game Total corporate holdings: 1,000,698 BTC (~$111 billion USD) Market penetration: 184 listed companies globally Supply concentration: 5.1% of total Bitcoin supply Leading Players in the Space MicroStrategy (MSTR) continues to dominate with 636,505 BTC, while mining giant MARA Holdings maintains second position at 52,477 BTC. Emerging players like XXI (43,514 BTC) and Bitcoin Standard Treasury Company (30,021 BTC) are aggressively closing gaps. Strategic Analysis Framework Phase 1: Early Adopter Advantage The first-mover advantage proved decisive during the 2022 bear market. While...